At that moment their eyes were opened, and they suddenly felt shame at their nakedness. So they sewed fig leaves together to cover themselves. When the cool evening breezes were blowing, the man and his wife heard the Lord God walking about in the garden. So they hid from the Lord God among the trees. Then the Lord God called to the man, “Where are you?”
Genesis 3:7-9
In the world of marketing, if you can get it first; if it's yours exclusively; if it's hand-crafted and/or all-natural, it will fetch a high price. It almost doesn't matter what it is. It's all in the marketing. If I can make you believe it's better, it's healthier, it'll make you smarter, stronger, and you'll live longer, you'll buy it.
For instance, camouflage is big business. Ask Academy or Bass Pro Shops. Do a Google search for 'camouflage clothing' and in less than half-a-second, you get a return of over 1.2 MILLION hits... Funny thing about that is that the camouflage may make us harder to see when we're out hunting, but critters have a keen sense of smell. Let them get a whiff of that human flesh and eyeball you or not, they know you're there.
There are a lot of firsts in the Book of Genesis; after all, it's the book of beginnings. Among them - the first ever, completely organic, hand-stitched, his-and-her camouflage outfits. Want one? Back then, it came at the highest price. Perhaps more so than any other. They paid dearly for it - as has every generation since then - always paying the same high cost. The price never goes down, even though the market is glutted with the sin of disobedience and loss of innocence. And no matter how much we try to cover up and camouflage our sin to try to blend in, sin has its own distinct odor.
There's another first in that same chapter and verse of our text for today. The first recorded game of Hide-N-Seek, and God was IT first. Oh, don't kid yourself. He knew where they were. He knew they'd broken the rules. He knew they cheated and He came looking for them anyway... because He loved us first. And although their first ever, completely organic, hand-stitched, his-and-her camouflage outfits were more than either of them could afford, He paid the price with a first of His own. A great price. He paid dearly...
Prayer:
Father,
Let us always remember that You came looking for us Not to kill us. Not to condemn us, but to love us. Help us to never try to camouflage who or what we are. We want to walk with clean hands and pure hearts before You, Father. In Jesus' Name we pray. Amen
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